The visual identity and branding of Proneli embody the harmony between the two hemispheres of the brain — logic and creativity — celebrating connection, stimulation, and transmission.

The logotype balances softness and sharpness: its round forms reflect humanity and openness, while subtle edges reveal the brand’s unique character. Proneli stands out as a brand of contrast and depth — both welcoming and distinctive.

Concept explored but not selected by the client.