Idemia

The project to streamline Idemia’s graphic codes aims to give renewed meaning to the graphic elements, both in their form and their usage, in order to create a strong and instantly recognizable image. By codifying the use of these elements, the brand revitalizes their communicative potential. Every stroke, every color, and every composition is carefully designed to reflect Idemia’s unique identity while enhancing its visual presence

FREELANCER W/ CREADS

BRANDING

RATIONALIZATION