Bleu Rivière is a young start-up dedicated to helping businesses. The goal is to adapt to a wide variety of requests and to find solutions to meet all their needs. It can be an accounting, marketing, administrative assistance or even telephone canvassing mission. When creating this identity, the main idea was the plurality of skills that can be brought to companies. Bleu Rivière wanted to highlight this diversity as well as the notion of expertise. In addition to showcasing the diversity of skills offered, Bleu Rivière also sought to develop a premium brand image to differentiate itself from the competition.